Smartsheet - Senior Content Writer
2022 - Present
- Create persona and use case-based lifecycle marketing strategy and content as a part of demand generation, brand studio, and go-to-market teams
- Write, edit, and update SEO articles, web and in-app copy, corporate blog posts, paid and organic ad copy, video scripts, ebooks, and other content as needed
- Manage cross-functional partnerships with teams within the organization
- Assist in content strategy and roadmaps
- Understand brand and voice to ensure content is aligned
- Mentor new employees on procedures and brand voice and tone
- Build and edit templates and ideate content imagery
- Update and manage content in Drupal
